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Shopping Apps Usage – Statistics and Trends [Infographic]

January 8, 2018

Did you know that on average there are 4.2 shopping Apps per smartphone user and 72% of consumers think that mobile shopping apps make shopping easier. Check out our infographic on “Shopping Apps Usage” to know more about the rising use of shopping apps and latest shopping apps statistics and trends.

Shopping apps usage - Statistics and Trends

Infographic by GO-Globe Web Design Company Hong Kong

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72% of consumers think that mobile apps make shopping easier

Estimated number of average Shopping Apps per Smartphone user  – 4.2

58% of respondents had used a shopping app in the previous month

49% of shopping app users use apps to access discounts or special offers while 37% of folks said they will download a shopping app expressly to make a purchase

58% of millennials say they used apps more often than the mobile web

71% of those who have used retail apps said that they enjoy shopping using mobile apps.

57% of them said they shop using mobile apps regularly. And 46% said that they are actually more likely to shop using mobile apps than they are to shop online.

How Consumers Perform Shopping Related Activities on Smartphone

Shopping Activities Mobile App Mobile Web
Locate Store or Check Store hours 45% 66%
Read customer product reviews 31% 50%
Compare prices 28% 45%
Purchase Product 30% 43%
Check status of Order 30% 40%
Find Coupon Code 33% 39%
Check product availability online 28% 37%
Check product availability in-store 26% 34%
Redeem a coupon or coupon code 28% 30%
Learn about in-store promotion or event 23% 26%
Use a store-valued card on my phone 19% 12%
Pay for product in a store 7% 7%

Why Consumers Prefer Mobile Apps Over Browsers

Reasons %age
It’s more convenient 63%
It’s Faster 57%
My settings are stored 40%
Benefits/Rewards for using it 31%
More personalized content 21%
Better Deals 20%
Can do more things 14%
More entertaining 5%
Others 2%

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